As a Junior Graphic/Web Designer at Conair Corporation, I played a vital role in enhancing the company’s digital presence and promotional efforts. My responsibilities included designing a wide range of marketing materials, optimizing images for the web, and collaborating with the marketing department to meet their design needs. I had the privilege of contributing to the Conair website redesign, where I assisted in creating final images to improve the overall user experience. Additionally, I crafted eye-catching promotional banners, emails, and social media posts, designed subsidiary brand assets and digital marketing collateral, and conceptualized product page graphics for various third-party vendors. My dedication to maintaining a seamless project workflow, along with my proficiency in project management tools like ActiveCollab, ensured the successful execution of design projects throughout my tenure.
This role allowed me to not only develop my design skills but also actively contribute to the company’s marketing efforts, reinforcing my ability to create engaging and impactful design solutions.
- Designed promotional banners, emails, and social media posts to enhance Conair Corporation’s online marketing efforts.
- Created subsidiary brand assets and digital marketing collateral, including logos, product launch landing pages, and product campaigns.
- Developed visually appealing product page graphics for third-party vendors, such as Amazon, Bed Bath & Beyond, Ulta, and more, to optimize sales and product visibility.
- Conceptualized and designed seasonal company-wide emails and micro websites to align with marketing strategies and promote product launches or special events.
- Prepared and optimized images for web usage, ensuring fast-loading and visually appealing website content.
- Assisted the lead web designer with various daily web maintenance tasks, including image editing and content updates.
- Collaborated and communicated effectively with the project manager to review and manage design requests from the marketing department, ensuring timely delivery of high-quality assets.
- Utilized project management programs, such as ActiveCollab, to facilitate efficient project workflows from initiation to completion.
- Played an integral role in the Conair website redesign by assisting in the creation of final images, contributing to a more visually appealing and user-friendly online platform
A significant aspect of my work involved spearheading email marketing campaigns from concept to execution. I took the lead in conceptualizing themes and crafting a series of visually appealing email designs to engage our target audience effectively. My responsibilities extended to finalizing the designs and producing the necessary images for production, ensuring that every email was optimized for maximum impact. I collaborated with our team of developers, to help translate the designs into functional email templates that effectively conveyed our marketing messages. This multifaceted approach to email design allowed me to contribute directly to the success of our marketing campaigns, showcasing my ability to seamlessly blend creativity with technical proficiency.
PRODUCT PAGES & IMAGES FOR VENDOR SITES
I had the privilege of creating designs for vendor websites such as Amazon, ULTA Beauty, Bed Bath & Beyond, and more. One of the key challenges in this role was ensuring the seamless consistency of Conair’s branding across both physical product packaging and digital designs. To achieve this, I collaborated closely with the marketing team to receive assets from the print department, meticulously reviewing the brand identity designs for specific products. Additionally, I worked in tandem with the retouching photography team to produce any product images needed to enhance the visual appeal of my designs. The overarching goal was clear: to create digital designs that consistently represented Conair’s products and branding, ensuring a cohesive and impactful presence across various online platforms.
During my tenure at Conair Corporation, I recognized the potential to enhance our brand’s digital footprint through a strategic rebranding of our social media presence, beginning with Instagram. Proposing this idea led to the formation of a dedicated social media team, where I played a pivotal role in crafting compelling visual assets. This initiative allowed me to not only showcase my design skills but also demonstrate my knowledge in social media growth strategies and engagement-building techniques. As part of the team, I had the opportunity to contribute to the development of a cohesive and captivating online identity for Conair, connecting with our audience on a deeper level and further solidifying our brand’s presence in the digital landscape.