Responsibilities:

• Designed promotional banners, emails, and social media posts to enhance Conair Corporation’s online marketing efforts.
• Created subsidiary brand assets and digital marketing collateral, including logos, product launch landing pages, and product campaigns.
• Developed visually appealing product page graphics for third-party vendors, such as Amazon, Bed Bath & Beyond, Ulta, and more, to optimize sales and product visibility.
• Conceptualized and designed seasonal company-wide emails and micro websites to align with marketing strategies and promote product launches or special events.
• Prepared and optimized images for web usage, ensuring fast-loading and visually appealing website content.
• Assisted the lead web designer with various daily web maintenance tasks, including image editing and content updates.
• Collaborated and communicated effectively with the project manager to review and manage design requests from the marketing department, ensuring timely delivery of high-quality assets.
• Utilized project management programs, such as ActiveCollab, to facilitate efficient project workflows from initiation to completion.
• Played an integral role in the Conair website redesign by assisting in the creation of final images, contributing to a more visually appealing and user-friendly online platform

A significant aspect of my work involved spearheading email marketing campaigns from concept to execution. I took the lead in conceptualizing themes and crafting a series of visually appealing email designs to engage our target audience effectively. My responsibilities extended to finalizing the designs and producing the necessary images for production, ensuring that every email was optimized for maximum impact. I collaborated with our team of developers, to help translate the designs into functional email templates that effectively conveyed our marketing messages. This multifaceted approach to email design allowed me to contribute directly to the success of our marketing campaigns, showcasing my ability to seamlessly blend creativity with technical proficiency.

I had the privilege of creating designs for vendor websites such as Amazon, ULTA Beauty, Bed Bath & Beyond, and more. One of the key challenges in this role was ensuring the seamless consistency of Conair’s branding across both physical product packaging and digital designs. To achieve this, I collaborated closely with the marketing team to receive assets from the print department, meticulously reviewing the brand identity designs for specific products. Additionally, I worked in tandem with the retouching photography team to produce any product images needed to enhance the visual appeal of my designs. The overarching goal was clear: to create digital designs that consistently represented Conair’s products and branding, ensuring a cohesive and impactful presence across various online platforms.

During my tenure at Conair Corporation, I recognized the potential to enhance our brand’s digital footprint through a strategic rebranding of our social media presence, beginning with Instagram. Proposing this idea led to the formation of a dedicated social media team, where I played a pivotal role in crafting compelling visual assets. This initiative allowed me to not only showcase my design skills but also demonstrate my knowledge in social media growth strategies and engagement-building techniques. As part of the team, I had the opportunity to contribute to the development of a cohesive and captivating online identity for Conair, connecting with our audience on a deeper level and further solidifying our brand’s presence in the digital landscape.